LIFECYCLE MARKETING & CRM LEADERSHIP
I turn the customers you already paid for into revenue that keeps growing
As a lifecycle, CRM and email leader, I lift activation, repeat purchase and retention so customers stay longer and spend more
See selected work →AS SEEN IN
My work featured in
10+ years
In email and CRM
40+ brands
Across B2B and B2C
Team leadership
Strategy through execution
THE PROBLEM
The lifecycle challenges I help solve
Acquisition isn’t translating into lasting value
Winning a customer is only the beginning. What happens next determines whether they come back.
The technology is ahead of the strategy
CRM and automation tools need a clear purpose grounded in what customers actually need.
Good ideas struggle to reach customers
Competing priorities and unclear responsibilities leave good ideas waiting to launch or improve.
MY APPROACH
How I build and improve lifecycle programs
Activate
Engage
Retain
Map & Diagnose
01It starts with understanding your customers. Mapping their journey and behavior reveals where they get stuck, what’s missing, and what would help them take the next step.
Prioritize
02From there, we focus on the opportunities that matter most to your business. A clear roadmap gives your team shared priorities, ownership, and a way to measure progress.
Orchestrate
03Next, the plan becomes connected programs that reach customers with relevant messages at the right moments. Teams and technology come together to get the work launched.
Measure & Scale
04Then we test what’s helping customers move forward and driving business results. Those findings guide what to improve, expand, or stop, and where to focus next.
PLATFORMS
The tools behind the work
SELECTED WORK
Results from the programs I’ve led
My work spans repeat purchases, product activation, and user engagement, with customer journeys shaping the strategy behind each program.
ECOMMERCE
Rebuilding the customer journey supported 33% monthly revenue growth year over year
I rebuilt the full customer journey to strengthen repeat purchasing and customer value. Returning customer rate increased from 15% to 60%, while average order value grew 15% year over year.
SAAS
User activation grew 43% in 12 months after a journey rebuild
I rebuilt the journey to help customers move beyond the initial product and adopt additional offerings. The focus was on guiding their next step and helping them discover more value across the product portfolio.
NONPROFIT
Giving Tuesday donations grew 75% year over year
I led the campaign strategy and execution, segmenting donors across four lifecycle stages and tailoring messaging to their giving history and relationship with the organization.
The campaign exceeded its fundraising goal by 26%. Email drove 69% of donations, with an average donation value 35% higher than other channels.
INDUSTRIES
Industries I’ve worked in
I’ve partnered with 40+ brands to help customers choose a service, adopt software, buy again, or give again, building lifecycle strategies around what customers need at each step.
Ecommerce & retail
Healthcare & wellness
B2B services
Nonprofits
Fashion & beauty
SaaS & technology
LEADERSHIP
How I lead teams and deliver work
I’ve managed internal teams, freelancers, and agency partners, bringing different skills together around shared goals. My role is to give people clear direction, help them develop, and establish the processes that turn strategy into consistent delivery.
☑️ Priorities become actionable
☑️ The way work gets done improves
☑️ People feel supported to grow
RECOMMENDATIONS
What people say about working with me
“His ability to communicate a client's story, brand and ideas is above and beyond what I've seen in the business.”
Katie Heggtveit
“Marino's exceptional skills in Email Marketing & CRM lifecycle journey consistently deliver impactful campaigns, showcasing strategic planning and attention to detail.”
Salicia Cavalcanti
LATEST ARTICLES
My writing on customer journeys and marketing
I share practical approaches to understanding customers, improving email performance, and navigating the challenges of marketing delivery.
MY PROJECT FOR SMALL BUSINESS OWNERS
Turn your existing clients into repeat revenue
This project brings my retention experience to small business owners who want more customers to come back. I share practical guides and resources to help them turn that knowledge into a repeatable email system.
Explore the guide
ABOUT
What shapes my approach to marketing
I believe effective marketing starts with understanding the customer’s problem. Before planning a campaign, I want to know what people need, what matters at each stage of their journey, and what is preventing their next step.
Over 15 years, I’ve partnered with more than 40 brands following this approach across digital marketing, performance, conversion optimization, CRM, and lifecycle strategy.
That broader experience shapes how I work. I consider both what brings someone to a business and what makes them stay, then connect customer insight with the teams and systems needed to deliver.
CONTACT
Let’s talk about better customer journeys.
Connect with me about lifecycle strategy, CRM and marketing leadership.
Get in touch →
© Marino Marks
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