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Examples of

the value I bring through email marketing and automation

the value I bring through email marketing and automation

With over a decade of experience, I specialize in designing email marketing and customer lifecycle journeys that boost engagement and drive conversions.

 

I’ve partnered with more than 40 B2C and B2B brands, creating tailored messaging to reach the right audience at the right time.

 

My expertise spans industries like Entertainment, Fashion, Beauty, SaaS, Services, E-commerce, Education, Retail, Health, Consulting, and beyond.

 

This diverse background enables me to apply proven strategies and deliver measurable results for each client.

Sample emails Marino Marks

Customer retention rate

INCREASED CUSTOMER RETENTION BY 15% OVER 12 MONTHS

Implemented a series of personalized onboarding sequences and re-engagement campaigns to keep customers engaged beyond the initial 90 days.


These efforts focused on nurturing relationships through timely touchpoints, educational content, and exclusive offers, resulting in a significant improvement in customer retention.


INDUSTRY: SaaS

Customer retention - Marino Marks
customer lifetime value - Marino Marks

Customer Lifetime Value

BOOSTED CUSTOMER LIFETIME VALUE (CLV) BY 20%

Launched a set of targeted upsell and cross-sell email campaigns based on customer behavior and purchase history.

 

 

This strategy increased the average purchase frequency and overall revenue per customer, driving a 20% increase in CLV within a year.

 

 

INDUSTRY: E-COMMERCE

Email Engagement

ACHIEVED SIGNIFICANT IMPROVEMENT IN EMAIL ENGAGEMENT WITH A 54% INCREASE IN CLICK RATE

Implemented a comprehensive email engagement strategy targeting a large email audience. This strategy included a successful weekly flyer campaign, personalized content, and dynamic segmentation to drive interaction.

 

The approach centered on interactive, visually engaging content and tailored messages that resonated with audience needs.

 

By leveraging A/B testing for subject lines and applying behavioral insights, the strategy outperformed previous years.

 

This resulted in an average click rate of 5.2%, marking a substantial 54% increase compared to the previous year.

 

INDUSTRY: RETAIL

Email Engagement - Marino Marks

Incremental Revenue from Lifecycle Campaigns

GENERATED OVER $200,000 IN INCREMENTAL REVENUE FROM REACTIVATION CAMPAIGN

Designed and executed a reactivation campaign targeting dormant customers with personalized win-back offers and curated product recommendations.

 

The campaign successfully generated $200,000 in additional revenue in one quarter by re-engaging inactive customers and converting them into active buyers.

 

INDUSTRY: BEAUTY

Email Marketing Impact

INCREASED GIVING TUESDAY DONATIONS BY 91% COMPARED TO THE PREVIOUS YEAR

Developed a Giving Tuesday email campaigns with personalized messaging tailored to each donor’s level of interaction with the organization.

 

The emails were designed to inspire participation by highlighting impactful stories and providing clear calls to action that resonated with donors.

 

Email accounted for 69% of all donations, significantly outperforming other channels, which collectively contributed 31%.

 

This strategic use of email segmentation drove a remarkable increase in total donations, showcasing its effectiveness in engaging donors and maximizing contributions.

 

INDUSTRY: NON-PROFIT

Email marketing impact - Marino Marks

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