For solopreneurs & small business owners who already have customers
Think about the last 100 people who bought from you, booked a call, or asked about what you do.
How many of them heard from you again?
For many small business owners, the honest answer is very few. Usually not because those people said no.
Because nobody gave them a reason to come back.
Across industries, only about one in five customers return to buy again on their own, with no one prompting them.
That’s what happens without a follow-up system.
Say you have 300 past customers and warm leads sitting in a spreadsheet or an inbox you barely check.
If even 10 of them buy from you this month, at an average of $150, that’s $1,500 in revenue.
From people who already know you.
What separates a business that grows steadily from one still stuck chasing new leads almost always comes down to one thing: whether a follow-up system exists.
The Retention Playbook is built to be used, not read once and forgotten.
Inside, you’ll find 50+ specific moves for reconnecting with past customers, warm leads, and old inquiries, organized so you can find the one that fits your business and put it to work.
Every move includes what to do, when to use it, and why it works.
No blank page, no guessing where to start. Each move shows how it could look across different types of businesses, so it’s easier to apply to yours.
You’ll also get the Bring Them Back newsletter, with practical ways to bring customers back, delivered to your inbox. Unsubscribe anytime.
✓ You already have customers, past clients, or warm leads sitting in a list or spreadsheet.
✓ You know you should be following up but don’t have a system for it.
✓ You spend more time chasing new customers than following up with the ones you already have.
This isn’t for you if you’re just starting out and don’t have any customers yet. This guide works on the people who already know you.
I’ve spent 15+ years building email and retention strategies for more than 40 brands, from small teams to fast-growing companies.
The same principles that keep customers coming back to bigger brands apply to a business your size.
This guide is that experience, stripped down to what’s practical when you’re running things yourself.
✓ 50+ follow-up moves you can use right away
✓ What to do, when to use it, and why it works
✓ Examples across different business types
✓ Free, delivered straight to your inbox
✓ Plus the Bring Them Back newsletter, unsubscribe anytime
What format is this in?
A PDF guide delivered to your inbox, usually within a few minutes. No app, no login.
Will this work for my type of business?
It’s built for coaches, consultants, service businesses, and small online shops, with examples from different types of businesses.
I only have a small list, will this still work?
Yes. The guide is written for small businesses, so the moves don’t assume a large list.
Is this a course?
No. It’s a guide, a bank of moves you can pull off the shelf and use right away.
Is it really free?
Yes. You’ll get the guide and the Bring Them Back newsletter. If the newsletter isn’t for you, unsubscribe anytime and keep the guide.
Didn’t get the email?
Check your spam or promotions folder. If it’s not there, email hello@marinomarks.com and I’ll send it.