As seen in
Interviews, features, and appearances
Featured on the E-Coffee with Experts podcast
In this episode, I unpack my four stage customer journey framework, how AI powered search is reshaping the way brands earn customer attention, and the importance of retention systems for companies of any size.
Featured on Mailchimp case study: Giving Tuesday Campaign Grew Donations by 75%
Case study on the campaign I led and executed, the segmentation strategy behind Oakville Hospital Foundation’s Giving Tuesday campaign at NVISION, dividing donors into targeted groups and personalizing messaging by giving history. The campaign exceeded its fundraising goal by 26% and grew donations by 75% year over year.
Featured in Stripo's Email Marketer's Code
Interesting case study featured on Stripo on how repurposing top performing emails into a 7 day reactivation series brought dormant subscribers back and lifted revenue by 6%, with no rise in unsubscribes.
Mapping Success: Optimizing Marketing Through the Customer Journey
Discover how customer journey mapping can unlock the potential to refine your marketing efforts. Optimize CRM strategies, improve touchpoints, and boost engagement while aligning your marketing with customer needs.
How to Make People Engage with Your Emails
The right email marketing approach can make all the difference. Discover 3 quick insights to boost user engagement in your email campaigns.
Supercharge Your Business with CRM
Explore ways to supercharge your business with insights on CRM’s game-changing impact, crafting irresistible Email & CRM campaigns, and overcoming challenges for maximum ROI.