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Author: Marino Marks

Marino Marks is a Lifecycle Marketing expert with a strong background in email, marketing automation, and CRM. Known for helping businesses tackle the challenges of customer engagement and retention, Marino empowers companies to connect with their audiences at the moments that matter most. Over the past decade, Marino has supported 40+ brands in achieving measurable success through strategic lifecycle marketing across industries such as Entertainment, Fashion, Beauty, SaaS, Services, E-commerce, Education, Retail, Non-profit, and Consulting. This diverse experience allows Marino to apply proven strategies and deliver impactful results for each client.

How to Set the Right Email Frequency to Speed Up Conversions using GA4

airplanes of paper - Marino Marks

The early stages of your lifecycle roadmap should focus on helping users experience your product’s value—quickly. Today’s customers have short attention spans and endless alternatives. They won’t wait around to figure out what your product does or why it matters. That’s why your job is to validate their expectations and guide them toward a meaningful […]

First Steps to Developing a Customer Journey Map for Your Business

Customer journey - Marino Marks

Mapping your customer journey might sound complicated, but it’s simpler than you think—and it can transform how you connect with your customers. In this step-by-step guide, I break down the basics of customer journey mapping, from understanding your audience to addressing their pain points and creating the right touchpoints at every stage.